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Research by BIA/Kelsey shows that more than two-thirds of business calls go to voicemail, especially during peak hours, lunch breaks, and after 5pm. Each unanswered call is a potential customer going to a competitor.
According to Forbes, 85% of people whose calls go unanswered will not try again. They simply move on to the next business in their search results. First-call resolution is everything.
For service-based businesses in Australia, the average lifetime value of a new client ranges from $500 to $5,000+. Even at the conservative end, missing just a few calls per week adds up to tens of thousands per year.
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